4 Things You Need To Know About 2021 TV And Media Advertising

The COVID-19 pandemic brought immense challenges to individuals and enterprises worldwide—including the top production houses in Singapore. The lockdowns and activity restrictions made traditional filming nearly impossible. As they resume shooting and releasing content this year, they face numerous challenges that call for unique and creative modifications.

Here are the four ways how every TVC and media production house in Singapore changed in response to the coronavirus crisis:

THE RETURN OF TRADITIONAL ADVERTISING
Since individuals spend more time indoors during the past 18 months, TVC and film companies in Singapore have combined digital advertising with traditional media to promote content. According to a study conducted by YouGov, 46% of its respondents trust print and TV advertising more than digital media. Advertisers took note of this and made TV and radio ads stronger during the pandemic period.

A MIX OF DIGITAL AND TRADITIONAL
In a recent study conducted by social media giant Facebook, 94% of TV viewers have their mobile phones beside them. They use phones to look up relevant information and check out brands they saw while watching TV. The top production houses in Singapore used this to use TVCs to encourage viewers to interact with their applications and social media accounts.

EMBRACING STREAMING SITES
The rise of streaming or video-on-demand services such as Netflix, Viu, and meWATCH gave film and TV companies in Singapore a chance to promote and release their content through digital formats. Online advertisements seen in streaming sites are beneficial for TVC companies since it provides targeted audiences with real-time results.

COST-SAVING TV CAMPAIGNS
Every business and TVC production house in Singapore is still recovering from its losses this 2021. Their restricted budget resulted in cost-saving yet amusing commercials that are not lacking in creativity. Business owners are opting to advertise during “off” times with TV ads that do not require massive production costs.

Thinking about showing your brand on TV? Let Zeetrope help you! Visit their website below to learn more about the TVC, film, and animation production house behind every celebrated Singapore content.

Resources:
https://visual.ly/community/Infographics/entertainment/4-ways-tv-and-media-advertising-changed-during-covid-19-crisis