Importance Of Promotional Gifts

So you want to promote your brand, or a product or service that your company provides, but you don’t know how to go about it. Marketing something new can be quite daunting to plan, and there are literally dozens of ways to go about it-- and not all are truly effective. But the thing is, tried-and-true methods are called that for a reason. When it comes to promoting something, it might be best to go with the simplest, most popular, yet effective ways. One of these ways is by giving out promotional materials.

What is promotional merchandise or materials?
Promotional items are products that are made with the brand logo, slogan, or image in mind, and are distributed to customers to “promote” something, hence the name. Promotional products are usually made using very cheap materials or items and are given for free, en masse to people for the best chance at luring them in and trying out the company’s products. Examples of popular products that are given out are:

1. Cotton tote bags. These are very cheap and highly customisable, allowing designs to be displayed prominently on its side.
2. Cups, mugs, and other drinkware. They can come in a diverse variety of shapes, sizes, and colours, so it’s very easy to make a design unique to the brand.
3. Hats, bracelets, accessories. Like cups and mugs, these come in an array of designs, so it’s suitable for corporate use.
4. T Shirts. T-shirt printing services are relatively cheap, especially in bulk. Everyone uses shirts, so it’s a good product to give out especially when doing a promotion.

Is promotional merchandise truly worth it?
You might be thinking: is it truly worth it to invest in promotional materials? After all, hiring promotional gifts suppliers in Singapore are still an expense. But there are three great reasons to consider it:

1. Low-cost marketing. It’s still one of the cheapest ways to market your products with great results. For small-time enterprises where large marketing campaigns aren’t feasible, this is great to have.
2. Brand recognition and loyalty. If you haven’t noticed yet, the number one most important thing about promotional gifts is the ability to customise. They are special products that connect to your brand and your company’s name. They are tangible reminders of your brand.
3. Creativity. Also related to the ability to customise, the effectiveness of your gifts are only limited by your imagination. So why not start creating beautiful promotional gifts now?

Sagana International is the place to be when you’re looking for excellent gifts and products for your employees and other valued people in your business! We offer everything from corporate uniform printing to the customisation of corporate gifts right here in Singapore.